Traditional Finance Meets Blockchain: How Commercial Banks Are Using Rooto
Web2.5 Financial Services: Bridging Traditional Banking with Blockchain
As digital financial services continue to evolve, traditional banks are seeking new ways to strengthen customer relationships and deliver differentiated experiences. One emerging strategy is the adoption of Web2.5 services—integrating blockchain technology into existing banking systems to enhance trust and enable new digital experiences. Unlike traditional Web3 services, Web2.5 allows users to enjoy blockchain-based features like wallets and NFTs without the burden of managing private keys themselves.
iM Bank and Woori Bank, two of South Korea’s leading banks, have embraced this transformation by integrating Rooto, a Web3 service solution, into their platforms. With Rooto, they have embedded blockchain wallets and launched NFT-based content, enabling customers to naturally experience Web3 services within familiar banking apps. These efforts have strengthened customer loyalty, driven marketing innovation, and contributed to local economic revitalization.
Impact: Financial Service Innovation & Enhanced Brand Loyalty
🚀 Enhanced User Experience
- Ownership of digital and physical assets enabled via blockchain
- Activity and rewards documented through the PASS system
📊 Marketing Innovation
- Personalized campaigns powered by blockchain-based customer data
- Stronger brand-customer relationships through Web3 engagement
🌍 ESG-Friendly Finance
- Transparent, trustworthy services supported by blockchain
- Sustainable digital finance built on the eco-friendly Luniverse chain
Needs & Challenges: Why Financial Institutions Chose Rooto
iM Bank: Delivering Wallet Services and Content Without Technical Barriers
As iM Bank transitioned from a regional to a national bank, it sought a way to differentiate its services. While blockchain’s transparency and content potential were attractive, the unfamiliarity of blockchain and NFT concepts posed usability challenges for its traditional customer base.
To address this, Studio256—the design team behind brand-blockchain integrations—developed LiMe Wallet using Rooto. More than just a wallet for storing digital assets, LiMe Wallet became a hub for enjoying engaging content. The name “LiMe” combines “Lean on iM evermore” and “Leap with iM evermore,” reflecting the bank’s commitment to being a trusted growth partner closely connected with its customers.
LiMe Wallet is easily accessible within the bank’s app and avoids complex blockchain jargon, improving intuitive usability. Customers can acquire NFTs simply by scanning a QR code or entering a redemption code. Through Rooto’s admin interface, iM Bank can mint and airdrop NFTs without any developer support. Rooto’s PASS system allows the bank to issue NFT-based tickets and coupons, expanding use cases to a variety of events.
Woori Bank: Maximizing User Engagement with Wallets and NFT Content
Woori WON Banking is one of Korea’s top financial apps. To attract new customers and maintain engagement, Woori Bank turned to blockchain-powered NFT content and wallets. A key challenge was implementing Web3 elements while preserving the brand identity.
Studio256 responded by designing a user experience focused on being “Valuable,” “Reliable,” and “Continuous,” ensuring users could engage with the wallet and NFTs without prior blockchain knowledge or the need to install a separate app. As a result, users were able to naturally interact with Web3 features.
Woori Bank wanted to create digital assets using the IP of sponsored sports teams. Studio256 developed collectible 3D NFTs based on basketball game outcomes and player likenesses. Additional projects included award NFTs and real-world-linked tokens for both customers and internal staff—enabled through Rooto.
Rooto Implementation Strategy by Studio256
With Rooto, Studio256 delivered customized blockchain wallets and NFT content solutions for both banks.
Web2.5 NFT Wallet: Seamlessly Integrated Blockchain
- User-Friendly UX: Customers can collect and enjoy NFTs via QR codes, redemption codes, and airdrops—no blockchain expertise needed.
- Web3 Branding: Web3 elements were embedded without compromising brand identity and core values.
Immersive 3D NFT Experience: Next-Level Engagement
- 360-Degree 3D Viewer: NFTs come to life inside the wallet, offering a tangible, interactive experience.
- Visualized Experiences: Everyday activities and achievements are captured and enhanced through intuitive, fun NFT representations.
NFT Pass & Web3 Marketing: Connecting On- and Offline Worlds
- QR-Based NFT Passes: Both LiMe Wallet and Woori WON Wallet issued NFT passes used as tickets, coupons, and membership cards.
- Web3 Data-Driven Marketing: Customer benefits are tailored based on owned NFT types and engagement history.
Insights: For Financial Institutions Exploring Web3
iM Bank and Woori WON Banking’s use of blockchain technology is more than an NFT campaign—it’s a pioneering case of natural Web3 integration into everyday financial services that boosts customer interaction.
Web2.5 financial services are now evolving into a new phase—offering hyper-personalized experiences, enhanced security, and brand-new business models powered by blockchain.
Ready to transform your financial service with blockchain? Partner with Rooto today.
📩 Contact Sales: support@lambda256.io
